Autofloss and Superfloss are both features of mailfloss that verify (floss) new subscribers. There are some differences that this article aims to highlight.
- Autofloss is available on all subscription plans, whereas Superfloss is not available on the Lite plan by default, but is available as a Lite plan add-on.
- Autofloss checks new subscribers from the previous day and runs daily. Superfloss checks in real-time.
- Autofloss is available on all email service providers (ESPs) except Customer.io, Mailigen, Remarkety, Braze, and Iterable. Superfloss is not available for Constant Contact.
- For some ESPs, Autofloss has the ability to selectively check specific lists or tags. With Superfloss, verification happens across all lists and the entire account with some exceptions.
- Autofloss pulls subscribers from the connected ESP, and is more certain to gather all of the subscribers. Superfloss, especially from some ESPs, is retrieved on a best-effort basis and is not guaranteed to run for every single new subscriber. Based on our tests, Superfloss successfully receives about 99% of new contacts.
- For reporting, Autofloss will display in the dashboard for each floss it runs. With Superfloss, all the flosses are aggregated from the previous day and will show up as one session in the dashboard.
- With some ESPs, using Autofloss there may be redundant or duplicate contacts from previous days' floss. With Superfloss, there is less redundancy but may still be some as some ESPs will send the contact over in quick succession sometimes.
- For some ESPs including MailUp, Gist, Campaigner, Remarkety, AWeber, DailyStory, Wishpond, Moosend, Sendlane, Braze, Iterable, Customer.io, Klaviyo, and GetResponse, there are additional steps required to setup Superfloss.
So should you use Autofloss or Superfloss? If you had to pick one, use Superfloss since you can verify, fix, update, or remove the contact in real-time. Otherwise, if real-time isn't needed or if you have Manual Mode turned on, choose Autofloss.